SS25 CAMPAIGN
SPRING 2025
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Our spring collection was photographed at the historic Palazzo Daniele, nestled in southern Gagliano del Capo, Italy. Inspired by how indoor-outdoor living transcends architectural and cultural boundaries, this collection bridges the indelible relationship between our homes and nature.
Imagine: open-plan layouts that invite ample natural light, lush greenery, chirping birds, fresh sea air and unforgettable sunsets.
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We experienced small bare feet in aged villas and cobbled courtyards, basking in the company of memories, heritage, family and forever friends.
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A house built to protect the children.
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A threshold that blurs boundaries between the inside and outside.
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A space maximized to celebrate play and ensure an uninterrupted view of nature.
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Growing up, I loved my grandparent’s farmhouse in India. Occupying my most vivid memories is the central courtyard. A fountain filled with wild greenery provided constant meditative noise in the large, airy space. Cots lined the perimeter of the veranda for sweet dreams on warm nights and lazy daytime slumbers. Its primary use: to enjoy one another’s company. A single door ensured one way in and out of the farmhouse.
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We imagine the collection exploring winding creeks, a neighbor’s backyard, sprawling farmland, community parks, grandmother’s front porch and elementary school playgrounds—spaces so safe they feel like home. It is beautiful to roam free.
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As we ease into the warmth, freedom and comfort of spring, our collection encourages your little one to embrace the soft security of the season.
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Just as surely as spring returns: the rain will come, the plants will bloom and your child will grow.
SS25 CAMPAIGN
SUMMER 2025
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Alla Spiaggia: to the beach.
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The first dive into the Aegean Sea marks another summer of liberation.
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Adventure lies just around the corner in southern Italy. Life is safe. Supervision is not required. Freedom is found. Imagination runs free.
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Each piece in our summer collection has been thoughtfully made with your little one in mind, pairing best with sun-streaked hair, freckled skin, and wide toothy grins. The simple functionality of each garment is just as important as the beauty of the design.
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For children, freedom is found in the autonomy of dressing yourself, gelato in the morning, endless cannonball splashes and shorts that dry effortlessly under the Italian sun. Our collection encourages the innate yearning for exploration, independence and joy.
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In the Lali summer uniform, learning will occur outside of the classroom. History: the grandest ancient sandcastle, english: recounting the day’s adventures, mathematics: bargaining at the fruit stand and science: collecting native insects.
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“We have it to ourselves,” a small boy whispers to his older brother, marveling at the coastal town they’ve always called home. Notice how the sea sparkles like the light in your child’s eyes.
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They return home for pasta dinners, biking through bumpy cobblestone streets, pockets heavy with seashells. They taste the sea through salted lips. Seagulls and cicadas are the soundtrack of summer. La famiglia showers the boys with kisses, hugs and love.
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Each day they indulge in the art of doing nothing: il dolce far niente. To be little is to savor each moment, to find contentment in life’s simple pleasures.
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Tucked into bed, they dream of tomorrow-- grateful to rest their bodies, eager to do it all again.
